Liz Gerber, PhD

Professor of Mechanical Engineering and Communication Studies at Northwestern University, co-Director of the Center for Human Computer Interaction + Design, co-Director of the Delta Lab, and Faculty Founder of Design For America

WSJ article features crowdfunding research

The Wall Street Journal titled “Big Kickstarter Campaign Overwhelms Radiate Athletics” features Delta lab research on crowdfunding. Many project creators grossly underestimate time and effort needed to deliver products.