To sustain and enhance innovation in our country, we need leaders who can routinely innovate solutions to complex, ill-defined problems. I study and design collective intelligence systems to support innovation.
Practically, I draw from my professional experience as a designer, social scientist, and manager. Theoretically, I draw from her academic training in social psychology, organizational behavior, design, and social computing.
As the Allen K. and Johnnie Cordell Breed Junior Professor of Design at Northwestern University, Faculty Founder of Design for America, and co-director of the Delta Lab, I write about human computer interaction, design, and innovation.
My current research focuses on understanding collective intelligence systems that support problem solving, decision making, and social impact. This work brings a unique perspective of contemporary practices such as crowdfunding, crowdsourcing, brainstorming, and prototyping, etc. – and provides a strong foundation for designing engaging social environments that promote innovation and leadership.
To support my mission of amplifying innovation in our country, I am actively designing a new national collaborative innovation initiative called Design for America. Design for America students and mentors tackle local innovation projects with social impact. Design for America has been featured in outlets such as Fast Company, Oprah, Forbes, Harvard Business Review, The Chicago Tribune, and Crain’s Businessweek. Currently, Design for America has 2500 members in its network across the country.
Prior to Design for America, I helped to develop the business and design initiative at the Stanford d.school.
I teach Design Thinking and Communication, and Human Centered Design, and Communication Design at the Segal Design Institute in the McCormick School of Engineering and in the School of Communication at Northwestern University.
Link to CV
- Greenberg, M. & Gerber, E. Learning to Fail: Experiencing Public Failure Online Through Crowdfunding, CHI 2014, Toronto, to appear
- Hui, J., Greenberg, M., Gerber, E. Understanding the Work of Crowdfunding in Communities, CSCW 2014, Baltimore, MD, pdf *Honorable Mention
- Gerber, E. & Hui, J. Crowdfunding: Motivations and Deterrents for Participation, TOCHI (in press) pdf
- Briam, R. & Gerber, E. Analysis of a Team Effort in Coordinating Resources Through a University-Sponsored Crowdfunding Platform, Science of Team Science, WIP 2013
- Greenberg, M., Hui, J., Gerber, E. Crowdfunding: A Resource Exchange Perspective, Computer Human Interaction WIP 2013 pdf
- Greenberg, M., Pardo, B., Gerber, E. Classifying Success and Failure on Kickstarter: A Machine Learning Approach, Computer Human Interaction WIP 2013 pdf
- Gerber, E. Why Do People Give on Crowdfunding Sites? NPR Marketplace
- Gerber, E. Does Crowdfunding Fail Some of the Most Promising Entrepreneurs? Huffington Post 2013
- Dontcheva, M., Brandt, J., Morris, R., Gerber, E., Combining Crowdsourcing and Learning to Improve Engagement and Performance, pdf, CHI 2014, Toronto
- Kittur, N., Bernstein, M., Nickerson, J., Gerber, E., Shaw, A., Lease, M. Zimmerman, J., Horton, J. The Future of Crowdwork, pdf, Conference on Computer Supported Cooperative Work, Austin, TX 2013
- Dow, S. Gerber, E., Wong, A. A Pilot Study of Using Crowds in the Classroom, Conference on Computer Human Interaction, pdf, Paris, France, 2013
- Morris, R. Dontcheva, M., Finkelstein, A. Gerber, E. Affect and Creative Performance on Crowdsourcing Platforms, Affective Computing and Intelligent Interaction Conference, 2013
- Lewis, S., Dontcheva, M., & Gerber, E. Affective Computational Priming and Creativity, Proceedings of Computer Human Interaction 2011, ACM Press
- Shaw, A., Zhang, H., Monroy-Hernandez, A., Munson, S., Hill, B., Gerber, E., Kinnaird, P., Minder, P. Computer Supported Cooperative Action, ACM Interactions, 2014
Design and Innovation
- Gerber, E. Design for America: Organizing for Civic Innovation, ACM Interactions, 2014
- Gerber, E. STEM Students Must Be Taught to Fail, US News and World Report, November 23, 2012
- Phelan, P., Lewis Rees, D., Easterday, M. Gerber, E. Using Mobile Technology To Support Innovation Education, Computer Supported Cooperative Work WIP 2013,
- Easterday, M., Lewis Rees, D. Gerber, E. Formative feedback in Digital Lofts: Learning environments for real world innovation, AEID 2013 Workshop
- Easterday, M., Lewis Rees, D. Gerber, E. Design Based Research, ICLS